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Brand equity and the value of the brand are critical
concepts in today's marketing.
The research conducted by Gundabluey Research in this area aims to
determine the following:
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Brand awareness |
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Brand purchasing behaviour |
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Conversion rates |
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Brand equity measures |
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Advertising tracking |
The research approach used identifies the issues of
importance that drive brand loyalty and brand equity so as to develop
appropriate strategies to obtain the most out of a company's brand. An
additional area of research is that of brand positioning to identify where
a brand is positioned
in the market versus its competitors and against key attributes.
Understanding the relative importance of these attributes is a critical
aspect of this research. Brand maps are an important tool within this
research approach. Contact us for further information here. |
